
Ashley Chen
Brand Manager, Chery Automotive Europe
Ashley Chen Lei studied at Wuhan University (2006-2010) and Friedrich Schiller University Jena (2011-2013) and holds a degree in Journalism and German Literature, Language & Culture. He has been working at Chery International, the division of the Chery Group responsible for sales in overseas markets, for one year. In his position as OJ Germany Marketing Director, he is responsible for the preparatory brand and market research for the market entry of OMODA & JAECOO in Germany, the formulation of marketing strategies and plans, the implementation of local marketing measures and the maintenance of public relations. Previously, he worked for China’s largest automotive network platform, Autohome, as Europe Head of Content.