From a young age, Michael Hack was fascinated by everything that moves people – both in the literal sense and in terms of consumer behaviour. This interest led him to study business administration and launch a passionate career in the automotive industry, beginning at Porsche AG, holding a range of roles, from developing customer-focused sales and marketing strategies to leading direct sales for Porsche Accessories and Equipment.

With his experience in designing and conducting various training formats for managers and staff, Michael is capable of effectively sharing knowledge and fostering others. As a business consultant, he now supports companies in developing new, customer-oriented business models and strategies based on industry-relevant future trends.