Helena Wisbert is Director at the CAR – Center Automotive Research and Professor of Automotive Economics at Ostfalia University in Wolfsburg. Prior to that, she worked for five years as a Professor of Sales & Marketing at the FOM University of Applied Sciences, focusing on the development of e-commerce and online marketing.

Until 2016 she worked for VW AG for nine years and was involved in the transformation process, through responsibility for the market launch of Volkswagen’s first electric vehicles in Germany and project responsibility for the digitization strategy in ŠKODA Auto’s Marketing & Sales.